Dallas is hosting nine World Cup matches this summer at AT&T Stadium in Arlington — more than any other city in the entire tournament — capped by a semifinal on July 14. The group stage is already underway, but the highest-demand dates are still ahead of us. Here is what the numbers actually look like, and how to capture the upside without torching your reviews.

What Dallas is actually hosting

AT&T Stadium has the busiest schedule of any 2026 venue: five group-stage games (June 14, 17, 22, 25 and 27), two Round of 32 fixtures (June 30 and July 3), a Round of 16 match on July 6, and a semifinal on July 14. Teams routed through Dallas include the Netherlands, Japan, England, Croatia, Argentina, Austria and Jordan.

The dates that matter most for hosts are the knockout rounds in late June and July. That is when traveling fans follow their teams deeper into the bracket and book on short notice, and it is when nightly rates peak.

The demand picture — and the correction nobody mentions

Airbnb bookings across Dallas-Fort Worth are up roughly 260% versus the same period last year, and about 10% more listings have come online to meet it. Dallas is averaging around $251 a night during the tournament, the fourth-highest of the eleven US host cities, with spikes of 140–230% around match dates. One early-July Round of 16 night has shown a premium north of 300% over a normal Sunday.

Here is the part most “cash in on the World Cup” articles skip: a lot of owners raised their rates 90% or more back in the spring and are now staring at empty calendars as a price correction sets in. Overpricing does not beat the market. Pricing to the actual demand for each specific date does.

How to price the rest of the tournament

Price per match date, not per month. The night before and the night of a Dallas match is worth a real premium. A random Tuesday between matches is not, and pretending otherwise just leaves it vacant.

Watch the bracket. The moment a team with a big traveling fanbase is confirmed for a Dallas knockout, demand for that date moves quickly. Re-check live comparable rates every week rather than anchoring to the sky-high number you saw advertised in March.

Tighten your minimum-night stays around single match dates to catch fans flying in for one game, and lengthen them around the July 14 semifinal when people stay longer.

Get the property ready for international guests

Many of these guests are first-time visitors to the US, so make everything obvious. Offer self check-in with plain-English instructions. List your honest proximity to AT&T Stadium, DART rail and the DFW and Love Field airports. Stock the things travelers forget — outlet adapters, fast wifi, luggage space, and a late checkout where you can swing it. A standout review during an event this visible keeps paying off long after the final whistle.

Do not forget Dallas compliance

Dallas’s short-term rental ordinance is still tangled up in court, but the city has been clear that you continue to owe Hotel Occupancy Tax (HOT) regardless. Collect it and remit it. If your property sits in a single-family area affected by the ordinance fight, understand your exposure before you list.

Short on time during the busiest summer in years?

That is exactly what we handle. HostStarter manages Dallas-Fort Worth short-term rentals at a flat 12.5% — about half what most full-service managers charge — with no contract. We run dynamic pricing against every match date, handle all guest communication, and coordinate turnovers, so your calendar is optimized for the World Cup without you watching the bracket. See our Dallas Airbnb management page for how it works, or schedule a free consultation and we will map out your dates before the knockout rounds sell out.