Interviewing an Airbnb property manager candidate

Most property owners pick a manager the same way they pick a contractor — a few phone calls, a quote comparison, and a gut feeling. That works fine for replacing a water heater. For entrusting someone with a $50,000/year income-producing asset, you need to ask better questions. These ten questions are designed to reveal a manager’s actual capabilities — not just their pitch.

1. What’s your current average occupancy rate across the properties you manage?

This is the most direct measure of performance — and the most telling question to ask. A good manager knows their numbers and answers immediately. If they hesitate, deflect to “it depends on the property,” or can’t give you a real figure, they either don’t track performance data or the numbers aren’t worth sharing. Industry average for managed properties in most markets sits around 65-72% annual occupancy. Top operators run 75-85%.

2. Can you show me revenue data for two or three comparable properties you currently manage?

Aggregate numbers can mask individual underperformers. Ask for property-level data: gross revenue for the past 12 months, occupancy rate, ADR, and the management fee paid. Good managers will have this ready — or can pull it within minutes from their PMS. Redacting the owner names is fine; the data itself is what matters.

3. What pricing tool do you use and how often are rates adjusted?

Dynamic pricing is the single biggest lever on short-term rental revenue. A manager using static rates or adjusting prices weekly at best is leaving significant money on the table. Look for managers using PriceLabs, Wheelhouse, or Beyond, with daily (or more frequent) adjustments and manual override capability for events and local demand spikes. “We adjust pricing regularly” is not an acceptable answer.

4. What’s your cleaning setup — do you have your own crews or use outside vendors?

Cleaning is the operational backbone of short-term rental management. Ask specifically: How do you schedule cleaners? What’s your backup plan when a cleaner cancels on same-day turnover? Who inspects the property after cleaning? How do you handle supply restocking? Vague answers reveal a manager who hasn’t built real operational infrastructure — they’re calling independent cleaners when bookings come in, not running a managed system.

5. How do you handle maintenance requests from guests?

Walk through the process end to end: guest reports an issue at 11pm, what happens? Who is notified? Who contacts the guest? Who dispatches a vendor? Who follows up to confirm resolution? A manager with real infrastructure has this process documented and can walk you through it. A manager without real infrastructure will give you a vague reassurance about “handling everything.”

6. What’s your average response time to guest messages?